New book by Rita Menge provides an interesting insight into Japanese culture. Can I wake my sleeping Japanese business partner Ludwigsburg in the meeting?” This is just one of many questions the the Japan expert Rita Menge in her new book, practice leader Japan. “Foot skillfully avoid” answered. Originated from the 15th Japan practice of its author the practice guide published in the King-Wallace & Neumann Verlag attracts mainly businessmen and other interested parties, who want to learn quickly and comprehensively about the land of the rising sun. In her book, Rita Menge depicts numerous real-world cases from everyday Japanese business and analyzes them based on their experiences as a trainer and Adviser of German and Japanese companies. The new practice guide bridges the gap to between books with details about a specific topic and pure experience reports individual.
Clearly established and well structured, it ensures a quick orientation and reference: the chapters are divided into the areas of the German “” Point of view”, the Japanese point of view, cases from practice”and tips for practice”. So also social themes such as religion, gifts, food and beverages are discussed in the Guide as well as business issues such as decision-making, meetings and communication. Thus I has I like to eat any sushi, what you want to in Japan? the practice guide to the question of”the right answer ready. Very much it is me, to share my experience with Japan and the culture with other people”, explains Rita Menge. She succeeded after receiving her master’s degree, first six years as a product manager in the German publishing industry before she spent five years in Japan and worked there as a lecturer at universities and in companies. Here, the author discovered her passion for the country and its people, for the Japanese language and culture.
Her sensitive sense of the socio-cultural characteristics of their host country allowed the look behind the scenes of Japan. And even after their return to Germany is the land of the rising sun Rita Menge closely linked: in 2001 she founded the Hikaru Japan service in Ludwigsburg and advises since international companies in intercultural management issues. She holds workshops, teaching and is their customers special projects advisory to the page. Twice a year taking business trips to Japan, thus holds her knowledge always up to date and keeps rubbing shoulders on the current issues in the island State. For all those who previously did not know that they may not wake up Japanese and sushi are only an exclusive part of diverse Japanese menu, holds practice guide Japan”some surprises ready and thus its reading worth.