Apparently also organizational hurdles also have their share of it. Almost half indicates to have focused, so that the needs of each customer from the focus be shifted too much on the typical mass letters. Such a hurdle on the way to a more customer-oriented customer communications are somewhat more pronounced than at banks and insurance companies, for example, in the automotive industry or in trade. Although a wide knowledge is generally that the written dialogue takes place with the customer not long ago in the necessary form of personal. But a very strong moment of the break has obviously faced the”legodo Board Member Marc Koch sees a significant discrepancy between the approved action needs and existing concrete action. No alternative is to draw any strategic consequences of the identified deficits, anyway. If recipients get the impression, that written communications to them only by name and address different from thousands other customer letters or exclusively through standard channels to be directed, they are soon no longer read”, describes the consequences of cooking.
However something should change according to the plans of the sales and marketing leaders soon, above all those from the insurance and trading companies. More than a third of the company attaches to currently a high priority topic, after all, across all sectors six percent more than even 2010. It is soon on the agenda for a further and similar strong group. About legodo ag legodo developed software for relevant customer communication to the quick and easy production of written correspondence. With the legodo solution, it is possible, for the first time, in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems. Customers include companies such as Deutsche Telekom, Swisscom, RWE and Integralis. of think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71