Reopening of the newly designed by the Atelier Mendini flagship store in Bologna Cadriano/Bologna, July 12, 2012 – Mandarina Duck, the leading brand of leather goods and travel accessories, officially opened on June 27 the renovated flagship store in Bologna with completely newly designed interior. The store is located on the Piazza Galvani, in the heart of the famous shopping district of the capital of the region of Emilia Romagna. On an area of 110 square meters of the new concept store extends from the Studio of the famous designer, Alessandro Mendini is individually designed. “The flagship store in Bologna is particularly important for our brand, because our roots are here”, says Christopher Bizzio, CEO of Mandarina Duck. For this reason we have decided to create a store that reflects the unique and special role, the properties and symbolic values that have shaped the history of the brand in the last 35 years: modernity, functionality and last but not least, joy. “For the boutique in Bologna, chose Mendini polychrome walls, modular, with clear lacquer treated furniture and white shelves glass: all these elements should serve for Mandarina Duck so typical, close relationship with the color as well as the tradition of experimenting with modern finishes to bring.
The functionality, one of the hallmarks of Mandarina Duck, finds himself in the Interior, where the combination of fixed and movable elements supports the product presentation, to provide a unique and worthwhile shopping experience to customers. “Our branch network is growing and this is essential, because the shops are the business card of the brand. With our branches, we present Mandarina Duck existing consumers and especially the potential new customers. The reopening of the flagship store in Bologna confirmed the attention and care that puts the company in the optimization of the sales network and the design of its stores. In this way, Mandarina Duck grows into a global brand with a strong and distinctive personality “, sums up Chistopher Bizzio. Currently there are 46 Mandarina Duck flagship stores around the world.