Already the second cooperation of provo marketing and environmental professionals in the fight against pollution of the streets. Linz, August 2012 – a hare and a hedgehog launch protest marches for more cleanliness on Upper Austria’s roads. Already the second cooperation of provo marketing and environmental professionals in the fight against pollution of the streets. “The current campaign of environmental professionals advertises with the claim nothing throw out” and aims to raise the awareness of drivers for the ever worsening littering of the streets. The advertising campaign’s figureheads are a rabbit and a hedgehog, which draw attention through protest signs on their predicament. The idea, conception and design has been marketing this time again in collaboration with the young Linz agency provo, develops already the second cooperation after down in the bucket”, for which there was a Caesar nomination. It was important, with a wink to the acute littering – problems for us, because only so we can draw the attention of the people and hopefully bring about a major rethink. We rely completely on Hansi rabbit, the main protagonists of our campaign,”says CEO of provo Mario Mauracher.
The subjects are since early July on posters, preparers and signs in Upper Austria, and will accompany several weeks local motorists. “Because like Hansi, Hare says: we’re going to last until people change their behavior.” Provo provo marketing marketing is a young communications agency with offices in Linz and Vienna. The Agency offers its clients mainly services in the areas of classical marketing, online marketing and social media marketing. Customers are among the TV channel AUSTRIA 9 TV, the fitness studio space.F as well as the University of JKU Linz..