Speaking of the naming want to start with mention of Andrei Nekrasov, or rather of his comic novel "The Adventures of Captain Vrungel", because it is a fictional character that belongs to the sacramental phrase, "you have a yacht call – so it will float. " In fact it is so. But back to history. For the time being all the firms were named according to the names of their owners, or owners of the dynasty. By the way, this method in one form or another and now popular – store "Andrew" for example. The first company that has breached this "postulate", was known to everyone 'Coca-Cola', not named by the name of the owner by name and ingredients. But that was then …
Now no one is doubt that the product name, company or brand can seriously affect his popularity, as well as on the "unpopularity". There are several established methods of naming. Freya Allan is open to suggestions. A little more detail about each of them: 1). Method associations. The method consists in the fact that the brand name and object naming are in an associative series. For example: Bowling club "Strike", a clothing store "clothes", etc. 2). The method of "domain name".
One of entirely new methods. Its essence is that business is mostly (or entirely) is derived on the Internet and domain name is also the name of the company. For example: Internet-Shop 'Kresla.ru "hypermarket" Zakazhi24.ru ", etc. 3). Method abbreviations. It's all simple – or alphanumeric mode, for example, "VTB 24", or the way the root of abbreviations such as "Nizhnovenergo". It is worth emphasizing that to such a method should be approached very, very carefully. 4). The method of rhyming. Speaks for themselves. Hubba-Bubba, all the familiar "Christmas Tree, Sticks," "Pan-Kartofan", "King Rusk," etc. 5). Author method – mentioned at the beginning of our article on naming. "Smirnov", "Dougan." With the right approach – one of the most powerful methods of naming. 6). Method neologism – for example, "Troyekurov" or crackers "Digital applia-team. 7). The method of domination – all with the prefix "Mega", "Super," "Hyper," etc. 8). Method of Appeal. Is to appeal to positive feelings and emotions. Examples – "a farm", "Pavlov chicken," beer "Prazhechka", etc. It is necessary to distinguish one from the "standard" methods, unfortunately still exists – it's a method called "double-Brand." It is used when there is no money, no imagination. : Write: Toothpaste "Bel-a-Med" (a copy of Blend-a-med), candy, "Lizun-sucker" (a copy of Chupa-Chups) and other nechest … But there are methods nepopadayuschie not under one of the categories and such names are usually stored at once …. but that's the following articles.