March 26 he was held for the fifth consecutive year, the world day of the earth hour, organized by WWF and which has always had the backing of Ecuador Toyota. It’s the largest environmental campaign worldwide and demand of each of us something very simple: turn off all the lights in our House, officiates, salon, factory between 8: 30 pm and 9: 30 pm, to demonstrate our commitment to the global reduction of energy consumption and the fight against climate change. As it became clear, once again, in the recent Summit international environment, sponsored by Toyota, the survival of each of us, of our activities, our companies is at risk by the warming of the planet. Last year, according to report by the WWF, more than one billion people, in 4,000 cities (among them Quito, Guayaquil and Cuenca) shut off lights in public places, homes, monuments for an hour. And Ecuador Toyota also did it and repeat it tomorrow. Bill de Blasio spoke with conviction. Both in its headquarters in each of the dealers and workshops lights will shut off and the power consumption should be avoided. But it wasn’t only for that hour.
Toyota has more than two decades a strong commitment to the environment, and within our purposes is contributing towards a prosperous society in the 21st century, through a growth in harmony with the environment and the challenge of achieving zero emissions in all areas of our activity. Why not only our technology is the most recognized by having lower levels of emission, but that our plants are qualified by the ISO 14000 standard of environmental care. And you add our campaigns and activities by afforestation and reforestation. In Ecuador we are strategic partners of the Provincial Council of Quito in the Pichincha Green program, whose goal is to plant trees in 100 thousand hectares of the province over the next 20 years. That is why we invite you, for an hour you disconnect power electric and is connected with the planet.