How will you end your bid? Difficult to determine the outcome, but this episode have lived them in other cases of global companies in the commodities sector. What happens with Cadbury and Kraft is part of the trend that is watching on worldwide food business as well as other sectors, mainly linked to commodities. The development and evolution of the world economy are requiring global companies with strong competitive profile in order to respond to the growth in demand. The growth of the emerging economies that is improving the economic status of the population, is causing a change in consumption habits making emerge a demand whose growth at the moment is not easy to verify. The transformations that are taking place in the global economy are driving such movements in several sectors of the global economy.
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