Ojito with this topic! Journalists are very busy people and it is very likely that not devote a single second to find out your data and leave your news in favor of another that reflects all this information in a clear and simple way. It would be a shame to miss this opportunity just because you have forgotten you write your phone number. Danny Meyer follows long-standing procedures to achieve this success. 5 Make your recipients list. rough. Investigates who are persons who by their responsibility (editors) and the medium in which they work are the logical destination of your communication. Get your hands on as many names as you can and send them a copy of your letter. Be careful! Send them a copy of your letter (with a hue) If your medium is akin to the content you are trying to disclose.
I.e., do not send financial information to a journal of the heart. The only thing that you will get will be annoy the editor that has to fight with the saturation of the Inbox of your e-mail. 6 The information sent and tracked. It handles this point with delicacy. Some journalists will be happy to receive your call and tell you if the news is likely to prosper, but there are many who do not feel comfortable attending countless calls of follow-up they receive every day. Identifies the different profiles and tries to each one as you want to be treated. Paul Hartunian got his little story about the sale of the Brooklyn Bridge had an impact in media far above what had been foreseen.
A great hook and a series of steps well skilled workers have allowed him pass to the history of the clothing and gold. Interesting thing about this case is to understand the results that have earned Paul and many others are available to all of us. You just have to be very attentive to everything that surrounds you, identify and work amazing stories and have the passion for telling everyone. Sooner or later (more soon than later), the results will come.