Today, companies increasingly focus its efforts and investments in the Internet marketplace but … Why is there this trend? maybe the Internet is the medium that has grown faster in terms of ability to inform and interact with the public, also gives us the ability to measure its efficiency in any of the campaigns we adopt. But we can not put aside other methods of advertising and marketing. Definitely not. Media such as radio, newspapers or magazines, are also efficient in identifying potential customers. We achieve an ideal balance in our marketing investments and introduce our clients corporate value through different media. Our customers live in a virtual world (online) but also in a material world. In this article we will explore four tips for success in an advertising campaign through print items such as newspapers, magazines, etc …
Step 1: Use different forms of print advertising to connect with your target audience can be an effective way of newspaper ads or magazines. Before determining which newspaper or magazine was published, first make sure to select information that specifically targets the audience you want to go based on geography, demographics or industry. Remember to see if the journal is being read and accepted by its customers or business prospects. Step 2: Once you have selected the appropriate publications, determine how often your ad will be aired. In the field of advertising over-exposure is better than under the same exposure, ie, the advertisement must be published several times to achieve good results, in short, you should expose readers to your ad repeatedly be effective. Step 3: Once you have determined that publications and schedules are appropriate for your target audience (and budget), you must create a message that connects with the needs of your target market. You must tell the readers what they can do for them. Be sure to include a call to action to invite readers to visit your website, call or visit your company for more information.
Step 4: Finally, evaluate and track, it is unclear whether a campaign is effective unless you follow their process. By including your website in all the ads, you can track the number of visitors to your site during and immediately after the campaign. Include a phone number in your ad that allows you to measure the amount of callers interested in the notice. This method of telemarketing is used to show how the person learned of your company, so you can track the success of their campaigns in print. This procedure enables you to understand how many people see your ad and has taken some steps … ultimately you will find new customers!