The service is an additional important factor in choosing a supplier, but often not decisive. Special importance in today’s conditions become non-price competition factors, among which are the following: the presence of a large assortment of products in stock wholesalers, which is achieved by the organization a stable supply from manufacturers and well-built logistics, product quality, which is ensured by the introduction of new quality management principles based on the quality control purchased goods, storage and processing. The introduction of “quality management” is becoming increasingly important in connection with the prospect of Russia joining the WTO. This will inevitably require trading companies to bring the system Quality management in accordance with ISO 9000, providing customers an additional package of services, organization of operational customer service at all stages, from the formation of the order and ending shipping with delivery of a complete set of documentation, organization of delivery to the consumer. One of the key success factors is the possibility of providing trade credit to customers. It available throughout the chain of moving goods from producer to final consumer. But in this relationship there is a third party – the insurance company that determines to what amount and for how long can trade credit.
In Russia, this service is currently not provided by insurance companies. The features of the Moscow consumer market is its large capacity, high competition, a wide range, completeness and timeliness of information flowing from producers and consumers. It was the Moscow market faster than anyone responds to changes in the current situation and can serve as an indicator of the state internal market as a whole. All these features form a special trading company a competitive advantage, which reveal not only the dignity – useful function, but also disadvantages, providing assess the risk of the process of ensuring competitiveness.